August 2022

Robin MacFarlane Joins PETT

The Partnership for Electronic Training Technology (PETT) is pleased to announce that Robin MacFarlane has joined the team as a Senior Consultant. Robin brings nearly 30 years of experience in the animal training industry to the group.

Her diverse range of skills include a passion for educating others about electronic training technology. Since 2002 Robin has been deeply involved in instructing other dog trainers, authoring articles, and producing videos on the proper use and advantages that remote training equipment provide pet parents.

Robin’s responsibilities with PETT will include serving as a liaison with professional trainers initially with potential expansion to other animal welfare communities in the future. Together Robin and PETT will develop content that furthers PETT’s mission of educating consumers on both the benefits and proper use of electronic training tools. They will also collaborate in expanding distribution of these materials to a broader audience.

The Partnership for Electronic Training Technology (PETT) is a not-for-profit organization founded in 2012 by five of the most respected equipment manufacturers to educate and advocate for the safe use of modern electronic training collars. PETT is excited to welcome Robin to the team as her passion and background will add a critical viewpoint in enhancing our materials and expanding our reach.

Robin can be reached at contactus@pettpartnership.com.


October 2020

Response to Petco “Stop the Shock” Announcement

Petco recently announced a decision to no longer sell static remote training and no-bark collars and also announced a “Stop the Shock” campaign encouraging pet owner to sign a petition against the use of static remote training and no-bark collars.  The electronics manufacturers’ organization, the Partnership for Electronic Training Technology (PETT) disagree with this decision and believe it will result in a poorer quality of life for both pets and pet owners.

Static training tools such as remote trainers and no-bark collars are highly effective at stopping problem behaviors and improving the relationship between pets and pet owners.  While these products may not be right for every pet owner or every situation, removing them from the store reduces the choices pet owners have for training their pet.  Pet owners obviously have other training options, but they may be not as effective depending on the particular circumstances with an individual dog and environment.  Removing static training tools decreases the chance pet owners have to attain a well-mannered dog who is an enjoyable companion and family member.

“Behavior issues are one of top reasons pets are relinquished to shelters” states Jason Hart, President of PETT. “The products that our members manufacture have proven to be effective training tools and strengthen the relationship between pets and their parents.  They have aided in keeping hundreds of thousands of dogs in loving homes rather than sent to shelters and possibly euthanized.” 

PETT believes the decision is based on perception rather than actual data.  Studies conducted by independent researchers have demonstrated that used correctly, these products do not have a negative impact on dogs.  To the contrary, the hundreds of thousands of dogs and their owners that are happily and effectively using e-training products confirm that remote training tools have a positive impact on dog’s lives and enrich the relationship with the family.  Statements suggesting that electronic training products cause pain and distress to animals demonstrate a lack of awareness regarding the technology used in modern electronic training products available including their use and practical everyday value. 

PETT believes that there are a multitude of effective and humane training tools and approaches in training pets and that each training situation presents a unique approach depending on the disposition of the dog and environment.  Electronic training may not always be the right solution but in many cases is the best solution utilizing safe equipment and proper technique.  Pet owners need to have information on and access to the full range of training tools including static training products so they can make the best decision for them and their pet.  This increases their ability to make positive changes in their pet’s behavior creating a better relationship and keeping pets happily in the home where they belong.

About PETT        

The Partnership for Electronic Training Technology (PETT) is a not for profit organization that educates and advocates for the safe use of modern electronic training collars.  Formed by five of the most respected names in the pet training industry, our mission is to educate consumers on the proper use of electronic training tools and ensure that the products offered by our members are manufactured to the highest standards. 

Technology and animal behavior research have both evolved over the years and so has our industry.  Thanks to technical advances in manufacturing, modern products are versatile and humane.  Research in canine cognition drives the development of sophisticated and customizable product features.  Today’s electronic containment systems and barriers allow animals the freedom to explore their surroundings while safely avoiding hazards.  Remote collars offer teaching options that improve  communication between trainers and pets and support how dogs learn. 

PETT is committed to consumer education.  Our goal is to provide reliable information that will help people select electronic training systems that are safe, effective, and meet their specific training needs.  Once training products are acquired, PETT members are committed to educating consumers on how to use the tools efficiently and humanely.  Likewise, we know that pet owners want to do everything they can to strengthen their relationships with their best friends.